Why do 90% of music artists blow up? It’s not Spotify... It’s social media. Stop releasing music into the void. Here are 3 actionable steps to turn views into streams! 🔥
🎵 Step 1: Test Song Snippets
The top music content is short and engaging - often just 15–30 seconds.
Start by testing snippets of your music:
• Create a short drop or song idea.
• Post it on Instagram, TikTok, etc.
• Watch how people engage—are they commenting, saving, or sharing?
Your goal is to see what resonates before you commit to promoting a full track.
💡 Pro tip: Don't make content that feels like you're pushing your song on the viewer, instead, make it feel authentic/like people discovered your music.
Don't know what's good to post? Get daily top personalized content ideas here. 🎉
📣 Step 2: Double Down
When one of your videos starts getting traction, it’s time to double down.
• Create multiple videos featuring the same song idea.
• Engage your audience with questions like, “Should I drop the full version?”
By building consistent buzz around your song, you’re turning viewers into fans who can’t wait to hear more.
🔥 Step 3: Drop the Track (With a Strategy)
Now, instead of releasing your song into the void, you’re releasing it to an engaged audience that’s primed to stream.
Maximize your results by:
• Announcing the release date across your platforms.
• Including a pre-save link in your bio.
• Continuing to post videos with the track to drive streams.
Don’t just let the song sit on Spotify - turn it into a moment.
✅ Remember
Stop relying on Spotify alone. Use social media to turn short videos into streams by:
1. Testing quick music ideas.
2. Building momentum with multiple videos.
3. Dropping your track to an engaged audience.
Views → Fans → Streams.
See you next Tuesday,
Lukas
Founder & CEO, SocialSound
